Twitter’s updated iPad App has provoked a strong response with several critics calling it a step back for the social networking site.
Twitter chief executive Dick Costolo announced the changes yesterday on American television.
Twitter said: “Today you can download the new Twitter for iPad. We’ve rebuilt the app from the ground up to make it fast, beautiful and easy to use. Twitter for iPad brings you closer to what’s happening all over the world, and makes it easy to keep up with the news you need to read, the photos you want to see and the people you follow.”
The previous version of the iPad app was designed by Tweetie founder Loren Brichter who left Twitter a year ago so a redesign was not unexpected
Twitter’s product manager Sung Hu Kim has described the app as beautiful, saying: “Tweets come alive in the new Twitter for iPad. Expand Tweets with a single touch to see beautiful photos, rich videos and web page summaries right in your timeline. Dive into the content with another tap to see the photo, play the video or read links from the web in fullscreen mode.”
But many critics have dismissed the iPad app’s new look.
Wade Rouch of technology blog Xconomy said: “Nearly everything that was cool about Brichter’s design has been ripped out, and replaced by a generic timeline that looks as though it were designed for an Android smartphone.
“The sliding panels that made navigating to tweeted content such a pleasure are gone, replaced by an awkward system in which tweets first ‘expand’ (on the first tap) and then disappear.”
The newly updated App already has hundreds of negative reviews in the iTunes App Store.
John Gruber’s blog Daring Fireball was also scathing of the App: “They threw away Loren Brichter’s groundbreaking UI and replaced it with a timeline where you can’t tap anything — URLs, usernames, hash tags, images. Instead, you have to tap to ‘open’ the tweet first. I can’t remember the last time I saw a Twitter client in which you couldn’t tap URLs from the timeline”.
Mashable’s Emily Price criticised the navigation system on the updated app: “When you load up Twitter’s iPad update for the first time, chances are you’re going to think there’s something wrong.
“The updated version of the iPad app abandons Twitter’s card-style layout — where tapping on a tweet would make it swipe in from the right side of the screen — for a much more space-filled design. Your navigation is limited to tapping on the four tabs on the side of the screen.”